Rule of Three

Before starting the project, I was given the number 3 as a starting point to progress further into an interesting final piece. This could be developed into anything, as long as it was related back to the number 3.


The concept for this design was the idea that words are perfect and complete when in 3’s, according to the rule of 3. I researched 12 common sayings that this rule applied to. I then realised that the slogans created a different meaning when put next to each other, creating a humorous effect. A publication was the best media to use.


This projects was particularly fun to work on due to the openness of the brief. I was not restricted to one piece of media, which allowed me freedom to explore and create a suitable solution to explain the concept. This project was my first professionally handmade publication.